One of the biggest misconceptions with new website owners is that once their site goes up it will automatically be on the first page of the search engines and will be getting visitors every day. It doesn’t happen that easily, for your site to rank of the first page you need to optimise your site for free traffic.
SEO stands for Search Engine Optimisation and what it basically means, making sure your website is structured properly so that you appear in the free listings in search engines like Google, Yahoo, Bing and many others.
SEO is an ongoing process and one of the big factors is how many links you have pointing to your site from other sites. This increases your credibility and also traffic from the sites linking back.
Search Engine Optimisation is similar to renovating your home and continually improving it as opposed to paid advertising which is more like renting a house, because when you are optimising your website you are continually improving it and it’s value so that it is attracting visitors for free.
If you continually keep optimising your site the same amount every month your traffic should continue to climb, where as paid advertising if you spend the same every month you will probably get the same amount of traffic and if you stop so will the traffic.
Once your site is optimised properly you should keep receiving traffic for free day in day out. the other benefit of Search Engine Optimisation is that once your is ranking it is there 24 hours a day 7 days a week, but if you reach your daylily spend limit on paid advertising your ads will stop, so your traffic isn’t limited by budget as much.
Before you hire a Search Engine Optimisation company you want to do some keyword research on which are the best terms for you to appear for. You can download a free Keyword tool that most the best SEO companies use called Market Samurai.
The Search Engine Optimisation company that we use and recommend is SEO Partner. They have a no nonsense straight forward service without the hype that other companies like to play off. On their site they have full list of what is included and it will help you.